Arrival
Green March space
A first welcome moment inspired by Moroccan hospitality, designed to introduce the visit, form groups and set the narrative.
Building & story
A place built for transmission.
The Museum of the Automobile of Morocco organises its spaces as a living route: reception, Green March space, collection, Media Room, workshops, international pavilions and educational gardens.
Experiential architecture
A building to explore like an educational narrative.
The Museum is more than an exhibition space: each area supports a moment of understanding, from group arrival to the workshops where restoration skills are passed on.
Media Room
Projection & discussion
A place to slow the visit down, screen content and open discussion on people, roads and the automobile in Morocco.
Workshops
Craft & conservation
The backstage of restoration reveals how the soul of a vehicle is preserved: engine, bodywork, upholstery, parts and patience.
From the Automobile Club of Morocco to the Museum.
The Museum's story belongs to a long Moroccan motoring memory, carried by the Automobile Club of Morocco, founded in 1913. The contemporary revival launched from 2018 gave it a new form: a cultural place where collection, transmission, hospitality and events respond to one another.
The building materialises that ambition. It allows visitors to move from one world to another without disruption: seeing a vehicle, understanding an era, entering the Media Room, observing a workshop, dining at Le Garage, meeting members or hosting an event.
Historical markers.
- 1913
Birth of the Automobile Club of Morocco, a historical anchor point for car culture in Morocco. - 2018
Revival of a contemporary vision centred on the collection, community and transmission. - Today
The Museum becomes a destination for visits, encounters, training and events in Casablanca.
Visitor route
Every zone has a role in the experience.
Arrival
Arrival, orientation, ticketing, visit briefing and first immersion into the Museum universe.
Collection
Discovery of the automobiles, historical reading, design details and emblematic pieces.
Community & Le Garage
A moment of conviviality, dining, exchanges between enthusiasts and a natural extension of the visit.
Events
Hall, terrace, mezzanine and activation zones become stages for conferences, galas and launches.
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